May 4th, 2023 – Lladró, the Spanish brand known for its iconic porcelain creations, turns seventy this
year. This milestone anniversary marks the opening of a new New York City Flagship store in the popular
Meatpacking District, the release of a limited edition Star Wars collectible, and the publication of The
Porcelain Revolution is a unique coffee table book exploring seven decades of porcelain craftsmanship.
The concept store, located at 435 W. 14th Street in the lively Meatpacking District, offers a brand new
retail format based around different vignettes that highlight the company’s most innovative products:
from the newly introduced lighting collection to eclectic creations, high-end designer collaborations,
home fragrances, and household items to even contemporary jewelry. The space is designed by
Valencia-based Carmen Baselga Taller de Proyectos and brings each product section to life within its
arched portals.
Innovative hanging lamps designed by Marcel Wanders are juxtaposed against a more whimsical cactus
inspired table lamp and a wall of fashion-forward The Guest sculptures designed by Jaime Hayon and
Paul Smith amongst others. It shows that the company has continuously evolved over the past seven
decades, surrounding itself with some of the biggest names in the design world and putting its original
porcelain twist on some beloved cartoon and novel characters such as The Little Prince, Charlie Brown
and Star Wars.
Part of the 70th-anniversary celebration, and timed to May 4th, also known as Star Wars Day, Lladró will
release an exclusive Darth VaderTMsculpture. The handcrafted porcelain villain will be a limited edition of
just seventy pieces worldwide; available online and through the New York City store. The nearly twenty
inches tall statue finished in matte gold porcelain will retail for $5,800 and is the latest addition to the
Lladró Star Wars family which includes GroguTM, the lovable character from The latest Mandalorian
release, as well as heroines ReyTM, Ahsoka TanoTM, Queen AmidalaTM, and Princess LeiaTM.
Additionally, Lladró compiled its most surprising and innovative products in a comprehensive and
sensory coffee table book that showcases the brand’s artisan quality. The Porcelain Revolution underlines
the company’s experimental innovation which has led to creations that have become benchmarks of
contemporary design.
The book prominently features the iconic The Guest collection. The initial piece created by Jaime Hayon
reflects the designer’s world of fantasy, while its various interpretations by artists of the likes of Paul
Smith, Ricardo Cavolo, Supakitch, Gary Baseman, and Henn Kim amongst others create a dazzling effect
in any interior.
Every page of The Porcelain Revolution contains a playful component. From different textures of paper,
to wearable masks, a sheet with self-adhesive tattoos and room to decorate your own interior; the
reader is encouraged to become yet another creator in the Lladró universe. The book gives lovers of art
and design a chance to enjoy the brand’s more unexpected side. It can be purchased online on
lladro.com, and in Lladró boutiques around the world for $105.
“The launch of this new concept store, which coincides with the brand’s 70th anniversary, responds to our
mission to continue revitalizing porcelain, delving into its most innovative creative possibilities,” says Ana
Rodríguez, CEO of Lladró. “With The Porcelain Revolution, we invite readers to the unexpected Lladró
universe which is a testament to our boundless creativity”.
After seven decades, Lladró continues to transform porcelain, a natural material obtained by mixing
quartz, feldspar, kaolin, and water. What started out in 1953 as a small artisan workshop became a
prestigious international brand. The company has always stayed true to its artisan roots along the way:
each piece is entirely made by hand by sculptors and artisans in Valencia, Spain, its only factory in the
world. Today the brand is present in over 120 countries around the globe with over 260 points of sales in
North America, and its ‘New Concept’ and ‘Lighting by Lladró’ collections, have captured the attention of
new customers.
About Lladró, 21st-century porcelain
For seventy years, Lladró has deployed its unparalleled know-how in the field of porcelain in its only factory in the world, in Valencia. Each piece is delicately made by sculptors and artisans in an entirely handcrafted process that combines age-old techniques with its own unmistakable palette of colors. Lladró also explores the vast creative potential of porcelain in collaborative projects with renowned contemporary artists and designers. The universe of the brand, property of PHI Industrial since 2017, embraces sculptures, lighting, and objects for the home and interior design as well as fashion accessories.
Famous all over the world, Lladró is an ambassador for Spain in the over 120 countries to which it exports its porcelains through a select network of its own boutiques and distributors.
