NOW LIVE: We Call It Imagineering – “Disney Parkitecture”

The newest episode of We Call It Imagineering, “Disney Parkitecture,” is now live, with Walt Disney Imagineering taking a closer look at one of the most powerful, but often overlooked, tools in Disney storytelling: architecture.

Much like the “parkitecture” associated with America’s National Parks, architecture in Disney Parks is designed to respond to its surroundings. But Imagineers take that idea even further, using environment, story, culture and history to create places that feel like they belong exactly where they are.

This episode dives into this Disney parkitecture approach, exploring how buildings, spaces and environments become an integral part of the story rather than simply a backdrop. A few highlights:

Designing places that belong: How Imagineers use architecture to respond to everything from natural landscapes to animated worlds, creating environments that feel authentic to the stories they tell.
Storytelling you can feel: How scale, materials, sightlines and other architectural details shape the experience, including details guests may never consciously notice.
A look at what’s taking shape: New glimpses at some of the newest places Imagineers are bringing to life and the creative tools used to translate ideas into physical environments.

As Walt Disney Imagineering President Bruce Vaughn explains, “The story isn’t just waiting for you at the end of the queue. It’s in the scale of a doorway, the curve of a street, the materials under your feet, the view we choose to reveal around the next corner — details you may never notice, but you’ll definitely feel.”

The episode is now live on the Walt Disney Imagineering YouTube channel and will be available on Disney+ later in September.

You can watch the full episode here: