Polaroid, in collaboration with Lucasfilm, releases special collector’s edition The Mandalorian Polaroid Now camera and the Child-inspired instant film
On Sept. 21, Polaroid, in collaboration with Lucasfilm, launches an exclusive camera and film to celebrate the Disney+ live action Star Wars series, The Mandalorian. To create your own adventures inspired by The Mandalorian, Polaroid has redesigned its latest analog camera, the Polaroid Now, with special-edition Polaroid film to capture the magic within our own galaxy.
The special collector’s edition range includes The Mandalorian-themed Polaroid Now instant camera and The Mandalorian-themed i-Type Color Film featuring the Child.
Cased in colors and textures inspired by the Mandalorian’s armor, the special-edition Polaroid Now camera is reminiscent of Beskar steel adorned with the titular character’s design details. The Now camera also features the latest analog technology with autofocus, double exposure, self-timer, and a dynamic flash.
A partner to The Mandalorian Polaroid Now, the Child-inspired i-Type film features eight color photographs from the limited-edition frame designs. There are 12 frames to collect in total. Each frame displays sepia, purple, or green oil slick iridescent tones that are emblazoned with characters and symbols from the series.
Capture the entire limited-edition Polaroid collection, from The Mandalorian Now camera to the twelve photo frame designs and the eight exclusive dark slide styles.
The Mandalorian Polaroid Now i-Type Instant Camera MSRP $119.99
The Mandalorian i-Type Color Film MSRP $17.99
For more information, visit polaroid.com on Sept. 21
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Polaroid was founded by Edwin Land in 1937 as an icon of innovation and engineering. The company first produced ski goggles and 3D glasses for the US Army and Navy. It wasn’t until 1943 when Land’s daughter asked why she couldn’t see a photograph of herself immediately that the idea for the instant camera was born. In 1947 it became a reality with the first ever instant camera.
It was the introduction of the breakthrough Polaroid SX-70 camera in 1972 that launched instant photography as we know it today, followed by landmark innovations such as the original OneStep, instant color film; and the Polaroid 600 and Spectra cameras and film formats.
Polaroid cameras went on to inspire artists such as Andy Warhol, Helmut Newton, Robert Mapplethorpe, Maripol, Keith Haring, and Guy Bourdin who raised the brand to the status of a cultural icon.
In the 1990s and 2000s, the swift rise of digital technology eclipsed instant photography and Polaroid announced the end of instant film production in 2008. But that was short-lived; a dedicated group of instant photography fans under the name ‘The Impossible Project’ saved the last Polaroid factory in the Netherlands. Since then, they have been the only people in the world making film for vintage Polaroid cameras.
In 2017, The Impossible Project relaunched as Polaroid Originals: a brand dedicated exclusively to Polaroid’s original analog instant photography products. Bringing analog instant photography back under the Polaroid umbrella was a significant milestone, but it was not the end of the journey. In March 2020, Polaroid took the next step and became one brand, with the one name: Polaroid.
Today, Polaroid has analog instant photography at its core and represents the brand that people all over the world came to know and love over the past 82 years. By unifying its entire product portfolio under one name, Polaroid is setting out its new vision to be one cohesive global brand that will continue to create products that bring people together in human and meaningful ways.
Polaroid, Polaroid Color Spectrum, Polaroid Classic Border Logo, Polaroid OneStep, and Polaroid SX-70 are trademarks of PLR IP Holdings, LLC, used under license.