From the Official Star Wars website:
Disney is committing $1 Million to support the launch of Star Wars: Force for Change which will benefit UNICEF.
Star Wars: Force for Change is a brand new charitable initiative from Disney and Lucasfilm in collaboration with Bad Robot dedicated to finding creative solutions to some of the world’s biggest problems. The first Star Wars: Force for Change campaign will raise funds and awareness for UNICEF’s Innovation Labs and its innovative projects benefitting children in need.
Star Wars continues to inspire generations of dreamers and doers to use their creativity to do great things. Between what is now and what can be lies innovation – the triumph of human ingenuity combined with advances in science and technology. Star Wars and Lucasfilm were built on a belief in this tenet, by combining creativity with innovation you can make the impossible now possible.
As Jedi Master Obi-Wan Kenobi once said, “The Force is an energy field created by all living things. It surrounds us. It penetrates us. It binds the galaxy together.” Dedicated to finding creative solutions to some of the world’s biggest problems, Force for Change captures the power of innovation to make a positive impact in our global community.
Join us and together we can harness the power of the Force to make a difference around the world.
Your donation will support UNICEF’s Innovation Labs and other programs doing innovative work for children.
Watch as J.J. Abrams introduces the Force for Change initiative (and get a sneak peek at Episode VII!) in the video below:
You can enter to win a trip to the set of Episode VII in London, plus a chance to actually appear in the next chapter of the Star Wars Saga, right here.
Find out more about this new initiative, including exclusive rewards, right here.
(Okay – Who else squealed with joy at seeing that creature in the video? Show of hands, please. 🙂 )Powered by Sidelines