Duracell Star Wars Commercial: Battle for Christmas Morning
Duracell, the official battery power of the all-new Star Wars: The Force Awakens toys, is powering imaginations everywhere this holiday season with the release of its new commercial, “Battle for Christmas Morning” The spot features a 14-year old boy and his 9-year old sister entering a limitless world of creativity once Duracell Quantum batteries are inserted into their new lightsaber toys. The 60-second spot, which features appearances by original Star Wars characters, C-3PO and R2-D2, highlights the power and importance of imagination for the whole family.
As a promotional partner of Star Wars: The Force Awakens, Duracell collaborated with many of the forces behind Star Wars, including Disney, Lucasfilm, Industrial Light & Magic (ILM) and Skywalker Sound to create an authentic Star Wars experience and bring this action story to life. “The Battle for Christmas Morning” received expert guidance from famed cinematographer, Daniel Mindel and was shot on an all-new anamorphic camera lens and aspect ratio – only used previously on the new Star Wars film. The spot was directed by Shawn Levy.
In an effort to provide more children with the opportunity to power their imagination, Duracell is continuing its commitment to Toys for Tots with a 1 million battery donation this holiday season. Duracell is also encouraging parents everywhere to give Star Wars toys to Toys for Tots so that every child can experience the joy of imagination in the Star Wars world.
Thank you to Lucasfilm for the press release and video.Powered by Sidelines