Choose Your Side: Columbia Unveils New Star Wars™ Themed Jackets
Special-Edition Challenger Jackets Honor the Light Side and Dark Side of the Force
Portland, Oregon – Nov. 25, 2019 – Columbia Sportswear is unveiling the new Challenger™ Jacket, Star Wars™ Force Editions, inspired by the ultimate battle between the light side and the dark side of the Force. Fans can now choose their allegiance, whether it’s the black “dark side” jacket with Imperial details or the grey “light side” jacket with features honoring the Rebel Alliance. These timeless pieces will be available on columbia.com/StarWars starting at 12:01am EST on Dec. 6 and in-store at Columbia-branded retail locations in the U.S., Canada, Hong Kong SAR, and U.K. The Columbia jackets are unisex styles and will be sold for $200 USD, while supplies last.
Fans interested in taking this experience to the next level can purchase one of only 25 jackets signed by Mark Hamill, who famously portrays Luke Skywalker. These signed jackets will sell for MSRP of $900 USD, with all proceeds going to college access programs and scholarships selected by Hamill. These coveted signed jackets will be sold only at Columbia-branded retail locations in New York, NY; Buena Vista, FL; Downtown Portland Flagship, OR; Minneapolis, MN; and Seattle, WA.
The design of the Star Wars Force themed jackets includes nods to Aurebesh, the primary language in the Star Wars galaxy. The coded messages in the jackets translate to “May the Force be with you” in the light side rebel alliance style, and “You underestimate the power of the dark side,” in the dark side Imperial version. Other Aurebesh messages include vehicle identification numbers for Luke Skywalker’s X-wing Fighter as well as the Death Star.
The anorak-style jackets are a Columbia heritage style dating back to the ‘90s, and the team worked closely with Lucasfilm to incorporate features inspired by the Star Wars saga – specifically Luke Skywalker and Darth Vader. The lining of each jacket matches both of the characters’ legendary lightsabers, which appear in the graphics. No detail was spared, even down to each lightsaber’s specific kyber crystal, which lies at the core of every Jedi or Sith lightsaber.
Additional features include a Rebel/light side or Imperial/dark side chest patch, a mesh sleeve pocket, zippered hand pockets, kangaroo pouch, and side-entry zip that provide extra utility while the adjustable hood, cuffs and hem deliver a just-right fit.
Stylish and made for everyday wear, these special-edition jackets honor Columbia’s DNA with its Omni-TECH™ waterproof-breathable shell and synthetic insulation that will keep fans warm and dry in all weather conditions.
For more information, visit columbia.com/StarWars. Join the conversation by following @columbia1938 on Twitter and Instagram, and @ColumbiaSportswear on Facebook.
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Columbia Branded U.S. Retail Locations Carrying the ChallengerTM Jacket Star Wars™ Force Edition:
4120 Avalon Blvd.
Disney Springs, FL
1520 E Buena Vista Drive
Portland Flagship, OR
911 SW Broadway
830 N. Michigan Ave.
New York, NY
345 W. 14th St., Ste A
5 Woodfield Mall, L309
Portland International Airport
7000 NE Airport Way
290 Pine Street
290 Pine Street
3424 E Longwing Lane
Mall of America, MN
112 West Market Space
140 N Union Ave.
8888 SW 136th St. #553
Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company’s passion for the outdoors and innovative spirit into technologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company’s website at www.columbia.com.
Thank you to Columbia for the press release and images.Powered by Sidelines